Hey, it's Mahmoud
b. 1993, based in CasablancaHi! I'm a independent newsletter operator and community builder based in Casablanca.Building Lumi, a portfolio of community-led products and companies.
I told my mom I would build 4 companies so here I am.I believe when we build a strong community behind our business, good things happen.
The future isn’t built by algorithms. It’s built by people, empowered and connected.
Inside Lumi, we start each business as an internet audience or a community, putting humans first.These days, I’m driven by a love for creativity and innovation, constantly exploring new ways to connect ideas and build something meaningful.
That’s when Lumi is born for.When I’m not immersed in projects, you’ll find me collecting arts, visiting Moroccan cities, and embracing the energy of nature.
My Projects
| Year | Project | Details |
|---|---|---|
| 2025 | Lumi | A portfolio of community-led internet companies |
| 2025 | Philo Design | A design practice studio for cultural and commercial clients |
| 2024 | Korrespondance | A campaign management & newsletter growth subscription |
| 2023 | Slash Sustainability | An open source list of sustainability committed brands |
| 2015 | Espace Logistique | The next-gen logistics community & newsletter |
Subscribe to my newsletter
About me
A creative generalist and email specialist currently based in Casablanca.With a rich background in the logistics community building industry, I’ve spent years honing my skills in interviews & storytelling, email campaign management, and innovation. But today, my passion lies in blending creativity with purpose—finding new, impactful ways to connect people and ideas, spark conversation, and build meaningful projects that leave an impact. I built 2 online communitites and it has a direct impact on people, helping thousands access the market's opportunities.
Throughout my entrepreneurial career, I had moments of small wins and a lot of failure experiences, but I’ve always been driven by a desire to break boundaries, whether that means pushing the limits of what’s possible in media or venturing into the unknown in my personal life. I’m a firm believer that community building and creativity isn’t just about thinking outside the box; it’s about reinventing the box itself. In my work, I focus on combining fresh and innovative ideas with practical solutions and community-led products to create something unique that resonates on both an emotional and intellectual level.
I'm always looking for new ways to merge my passions for creativity, exploration, and innovation. If you're interested in collaborating, or just want to share stories about the latest adventure, I’d love to connect!Read more about my work here or subscribe to follow the journey on my newsletter.
Work
My work is driven by a passion for community, creativity and innovationWith a background in the logistics industry, I specialize in crafting unique, impactful projects that tell compelling stories and connect people in meaningful ways. I thrive on exploring new ideas, pushing boundaries, and building solutions that not only engage but inspire. Whether it's in the world of newsletters, production, or community building consulting, my focus is always on creating work that resonates—pushing the limits of what's possible while staying rooted in authenticity and purpose.
Espace Logistique
Community-driven newsletter aim to connect the next-generation logistics proffessionals to market opportunities
Academy Logistique
An educational initiative aim to help 90% of the students better understand the modern logistics in the age of AI
Logistique Au Maroc
Was a join project to connect the logistics ecosystem in Morocco including clusters, organizations, and a few companies
Sourciv
Was a matchamking tool for 3PL providers and commpanies looking for transporations services
Slash Sustainability
An open source directory of brands and businesses committed to sustainability
Hire My Friends
A personal initiative I launched to connect friends from my circle to find better oppoortunities
100 Jobs
A personal initiative I launched to connect logisticians to market opportunities during the pandemic
If you'd like to connect for work queries or collaborations, please do get in touch.
I also write and document my journey on my newsletter to share my experiences. Do join if you'd like to read more about my adventures.
Contact me
Looking to collaborate or have a question?Feel free to write to me using the form below. I read and reply to all my emails.