Hi, I'm Mahmoud Ait Elkatab
Community solutionist & entrepreneur at the intersection of community building, inbound marketing, and e-commerce brand building.
I'm the community founder of Afterwork LAB, Head of Community at Espace Logistique, and co-founded Areej Fragrance in August 2022 with my brother. I currently work there as a Community Business Representative.
👀 About me
I’m passionate about:
✦ the modern consumer insights and trends
✦ futuristic logistics & supply chain innovations
✦ community-driven business models and organic social media marketing
I love helping brands across industries produce good content to attract the modern consumer.
In my free time, I really love going to picnics, collecting Arts & Crafts, exploring Moroccan Cities, Pizza, reading books, curating my favorite music playlists, curating resources, and movies.
I currently live in Berrechid with my family and our cat, Michou. If you are in town, please don’t hesitate to reach out.
💼 My work
Prior to Espace Logistique and Areej Fragrance, my work included Centralized Load Control at Swissport Ltd, inventory logistics roles, and digital content and social media marketing for projects such as creating social media strategy for Bookline Maroc and other brands and companies like Saint Yachting and Bayt Oman.
Through Areej Fragrance we are making Frankincense more inclusive and accessible. Our goal is two-fold; to leave the world a better place than we found it; and people better off before they found us.Through Espace Logistique, we are standing at the intersection of logistics marketing, innovations and community development. We run one of the largest online logistics and supply chain communities in North Africa and Maghreb countries, the “Village Logistique” on Geneva (500+ people) and Facebook Group (12,650 members).Through Afterwork Lab, I’m running a community-centric model to encourage passion economy among our community members through activities, resources and learnings.
🎯 Current Projects
⏸️ Paused Projects
I conduct a few written interviews with iconic community figures I learn from and write a mini-series on how to build a community better. These threads offer practical tips that you can apply to your building journey.
Find more on @meetmahmod
Mahmoud's Hive Get Smarter On Mindset Growth
I share a weekly growth mindset weekly email, sometimes it comes with resources on borderless innovations and community-building resources, plus personal updates on my journey as a community solutionist, startup founder, and serial maker.Get the 1-minute newsletter keeping you in the loop on growth mindset.
☁️ Passion Economy
I share a regular email digest "weekly updates" of resources on borderless innovations and community-building resources, plus personal updates on my journey as a community solutionist, startup founder, and maker.
Hey, here I integrate corporate intrapreneurship perspective and community expertise to deliver an innovative media experience around eCommerce brands and logistics.
👋 Say Hello!
Whether you are looking for some community advisory, social media marketing help, thinking of hosting a Hangout through our Afterwork Club on Geneva, or simply looking to connect, I'd be very happy to chat!
See you on the internet!